My Take

#MYTAKE | THE FAIRYTALE OF NEW YORK FOR CANELO

Saul ‘Canelo’ Alvarez brief encounter with Rocky Fielding went exactly as planned, the champion offering up his title with little resistance that inevitably ending in short fashion with the Mexican becoming a three weight world champion for those of you who consider the WBA ‘regular’ title a legitimate one that is. 

Social media was awash in the aftermath with some condemning anyone who harshly critiqued the performance of the Liverpudlian, apparently, you should be applauded just for stepping into the ring, well that may be so but I ask, isn’t that their job? I can’t remember a time where I was applauded on the end of a lazy day in the office, but on a serious note, how can we defend a performance of that calibre?

An advantage of Size, height and reach were non existent from the gameplan or lack thereof of Fielding who wilted like an under-watered plant under the summer sun. 

Going into the contest it was clear that Rocky was handpicked to provide an explosive introduction to a DAZN audience for its poster boy. kick-starting his five-year, 11-fight deal worth a minimum of $365 million making him the most lucrative ticket in all sports.

Let’s hope his next venture is more competitive with a move back south to his old hunting ground of Middleweight forecasted. 

Awaiting his re-introduction to the weight class will be the likes of Danny Jacobs, Billy Joe Saunders and of course, the trilogy with Gennady Golovkin representing all possible avenues for Canelo who’s latest move albeit one-sided can be heralded as a success. 

DAZN – THE DEATH OF PPV?

Goldenboy promotions CEO Oscar De La Hoya may have jumped the gun a little in pronouncing PPV dead in the excitement of the post-fight interview however DAZN does represent an exciting new era for boxing that obviously following the blueprint of the likes of Netflix, Amazon Prime etc in gaining members through a monthly fee. 

“Ladies and gentlemen, pay-per-view is dead” Oscar De La Hoya said. “For me, it’s a bittersweet moment to talk about pay-per-view being dead because my career was built on pay-per-view, but this digital platform is thinking about the fans, it’s thinking about the consumers.”

This isn’t exactly true, fight fans will continue to hand over their hard earned cash for the more deserving of bouts for instance such as a rematch between Deontay Wilder and Tyson Fury whilst the UFC’s loyal fanbase are more than happy to continue the trend. 

The task now will be to turn all the subscribers that signed up for their free one months viewing to become full members, this is where the likes of Saul Alvarez and Anthony Joshua will have to earn their keep.

Canelo made the initial step, fighting for the first time in New York, moving away from his comfort zone of Southern California in an obvious attempt to tap into a new market of fight fans in a bid to add to the potential subscriber’s list for DAZN.

“It’s a landmark moment in my career to be able to fight at Madison Square Garden,” Alvarez said. “It’s something that I’ve wanted for some time, so I’m happy to be here. It’s an honor to fight where important fighters such as Muhammad Ali have fought, so it’s big to be here, and it’s more motivation to make more landmark moments in my career.”

The more casual viewer won’t be overly motivated to sign up after Saturday’s showing, meaning that Canelo will need to go after the bigger names in order to provide value for the fight fans, having already stated that his immediate future lies at Middleweight with a host of interested parties ready to welcome him back 

“The career that I’ve had is based on the big fights that I’ve made,” Alvarez said. “If the contract came, it came, but I’m here because of all the fights I’ve had. The contract came to me because of my career and it wasn’t for nothing. People know my history. I’m going to keep making history not because of the contract but because of me.”

Canelo remains boxings biggest ticket, showing as much against quite frankly subpar opposition on Saturday night as he now looks to kick it up another gear in recognition as the best.

“This is the second phase of my career,” Alvarez said. “The first phase has ended. I’m going to keep making history and moving forward.”

Thank you for reading this weeks #MyTake segment – Let me know who you would like to see Canelo face next by tweeting me @TOPCLASSBOXING

I've been in the boxing industry for over 16 years but been a fan for almost double that figure. I'm the proud owner of TopClassBoxing which continues to go from strength to strength as we strive to give fight fans a voice to be heard amongst the community. I've also had several articles published by reputable magazines and you can usually catch me around ringside.

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