Saul ‘Canelo’ Alvarez today made the announcement that he is signing with DAZN, the streaming service which as recently made its entrance in the boxing world.
The news broke via Kevin Iole of Yahoo Sports, who tweeted out that DAZN finalised a multi-fight deal to add the Middleweight king to their roster with Goldenboy Promotions also finding a home after they leave HBO next year.
In a record-shattering deal, Alvarez will sign a five-year, 11-fight deal worth a minimum of $365 million.
It is a big move from the new company, showing its intent to make a big splash with a number of fighters already signed to showcase their talent on the platform.
Canelo is coming off an impressive majority decision victory over Gennady Golovkin on a PPV that put up a reported 1.1 million buys and a live gate of more than $23 million, one of the largest gates in boxing history, which is sure to have helped the decision making process of adding one of boxings best to the DAZN line up.
Alvarez’s deal becomes the richest in sports history, eclipsing the 13-year, $325 million agreement that New York Yankees slugger Giancarlo Stanton signed in 2014.
“Canelo is the highest-paid athlete in the world. He’s extremely happy,” De La Hoya told ESPN
“This is only from my hard work,” Alvarez told ESPN after the signing “The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view. That was the most important thing, more important than what I am making.
“It’s very important for me to give the fans the biggest fights and the most important fights, and I promise you I will always do that. The December fight with Fielding is a dangerous fight. I am moving up in weight, and I don’t know how my body will feel. But I always want to take on challenges, and I am very happy my fans will be able to see me fight for a small cost.”
Alvarez was undeterred by moving to the new broadcaster platform.
“Never. I was never worried because I’m very confident in myself,” he said. “I know how important I am to any platform I go to. I am very grateful to HBO and to Showtime for what they did for my career but I am happy we’re moving forward and that I will be able to fight on a platform that is the future. I’ve always liked a challenge, and this is yet another challenger in my career.
“Being part of this historic deal will require me to prepare myself even more and offer fans even better performances. At the same time, I am humbled to be selected to lead this new vision for the sport of boxing, which will without a doubt be for the benefit of the fans.”